First, the whole business reeks of bobo sanctimony and cultural elitism. Any member of the Adbusters-reading, Supersize Me-watching leisure class who honestly believes she can Stick It to the Man by keeping her dimes firmly in her hand-knitted Guatemalan rucksack, right beside her manically underlined copy of Chomsky's Hegemony or Survival: America's Quest for Global Dominance, is unlikely to be seen rolling a 55-gallon drum of Miracle Whip out of Wal-Mart or rejoicing in fried offal at the local McDonald's. The NOMDD demographic consists largely, if not entirely, of inconspicuous consumers.